This guide describes the complete setup process for a political or issue-based advertising campaign. It covers every step from initial qualification to post-campaign archiving.

Our team handles the regulatory setup, transparency layer, system registration, and ongoing compliance - so you can focus on your campaign.

Follow each step in order. A campaign cannot go live without a signed political declaration and a linked transparency notice.

01 - Is It a Political Campaign?

When a new campaign request comes in, the following is assessed:

  • Does it involve a party, candidate, public authority, or electoral process?
  • Is its purpose to influence elections, votes, or legislation?
If NO If YES or Uncertain
- A signed Non-Political Campaign Declaration is required
- The campaign proceeds with normal flow		 - It is classified as Political
- The political campaign flow below applies

02 - Political Form & Signature

Before any booking takes place:

  1. You will receive a political campaign declaration form to complete
  2. Once submitted, all information is processed and verified by our team
  3. The declaration document is generated and sent to you via Conga Sign for digital signature

Without a signed declaration, the campaign cannot proceed. No exceptions.

03 - System Registration

Once the declaration is signed:

  1. The contract is registered in our systems
  2. The campaign is connected to the grXchange platform and a transparency notice is generated

All system registration and transparency setup is handled entirely by our team.

04 - Creative Review & Campaign Setup

Before launch, we verify that the creatives:

  • Meet the correct specifications
  • Can support the political label overlay

The label is applied automatically by grXchange - no manual labelling required.

in grXchange:

- The campaign is flagged as a Political Ad

- The campaign ID is linked to the transparency notice

- A final check is performed to ensure everything is functional before going live

05 - Targeting

For political campaigns:

  • No personal data is used for targeting
  • Targeting options are limited by regulation

Available targeting options will be shared with you as part of the campaign planning process.

06 - Live & Transparency

Once the campaign goes live:

  • The political label is displayed on the creative
  • Users can access the transparency page with full campaign details
  • Any user reports are handled internally by our compliance team

Day-to-day compliance monitoring is fully managed by our team. You will be notified only if your involvement is required.

07 - End of Campaign

All documentation is archived for 7 years, fully audit-ready and compliant with EU data retention requirements.

No additional action is required from your side - archiving is handled entirely by our team.