This page describes the end-to-end onboarding process for Media Owners (Publishers) who wish to monetise political and issue-based advertising through the grXchange platform, in full compliance with EU Regulation 2024/900.

The process is designed to require minimal effort from your side. We manage the regulatory setup, transparency layer, and ongoing compliance - so you can focus on monetisation.

You don't need to become a compliance expert. Our team handles the regulatory heavy-lifting, documentation, and EU authority communications on your behalf.

Quick Steps

The full process at a glance - notice how little you need to do:

# ACTION RESPONSIBLE
1 You receive a campaign brief YOU
2 Sign one-off partnership agreement (if not already signed) YOU
3 Your client completes the political declaration form US
4 Place grXchange ad tag on your pages YOU
5 We set up the campaign in grXchange US
6 Campaign goes live US
7 We monitor compliance, pacing & complaints US
8 Full archiving for 7 years (audit-ready) US

Detailed Process

01 - Initial Qualification

You receive a brief for a political or issue-based campaign.

Simply share with us:

  • Brand / political entity / agency
  • Campaign timeline
  • Estimated impressions
  • Desired ad placements

02 - One-off Partnership Agreement

We send a digital agreement via Conga for electronic signature.

This one-off agreement covers:

  • All political & issue-based campaigns
  • Use of grXchange ad serving
  • Roles & compliance responsibilities

Without a signed agreement, no campaign setup will proceed. This ensures full legal clarity for both parties.

03 - Political Advertising Declaration

For each campaign, your client completes an online declaration form collecting all legally required information:

  • Sponsor identity & legal form
  • Contact details
  • Campaign character (political / issue-based)
  • Target countries
  • Display period

Data handling: All data is transmitted to relevant EU authorities in structured format (JSON) where required, and archived for 7 years (audit-ready).

04 - Technical Setup

Political campaigns are NOT served through Google Ad Manager - this is restricted by Google's own policy.

What's required from your side:

  • Place the grXchange ad tag directly on your pages
  • Choose the placements yourself

Fallback option: When no political campaign is active, traffic can return to GAM if you prefer.

No manual creative labelling is required from the Publisher. All labelling is automated.

05 - Campaign Setup

Once we receive the signed agreement, completed declaration form, and creatives with media plan, we handle the full setup:

  • Campaign configuration in grXchange ad server
  • Activation of the transparency layer
  • Automated and uniform political labelling for end users
  • Transparency notices per EU Regulation 2024/900
  • Complaint handling mechanism

06 - Go Live

Campaign is activated through grXchange.

You receive real-time reporting access from day one.

07 - During Campaign

Our team continuously manages:

  • User complaint handling (where required)
  • Transparency compliance monitoring
  • Delivery pacing oversight

08 - Post-Campaign

Everything is archived for 7 years:

  • Political advertising declarations
  • All creatives
  • Delivery reports

Fully audit-ready and compliant with EU data retention requirements.

Your Role vs Ours

What You Do What We Do
- Share campaign brief details
- Sign a one-off digital agreement
- Forward declaration form to your client
- Place the grXchange ad tag on your pages		 - Prepare & send the partnership agreement
- Collect & process all legal declarations
- Submit data to EU authorities (where required)
- Full campaign setup in grXchange
- Automated transparency labelling (EU 2024/900)
- Real-time monitoring & delivery pacing
- Complaint handling mechanism
- 7-year audit-ready archiving